Nowadays, a paper menu is becoming an anachronism little by little. Menu items or prices change almost every day, and special offers even more often. Therefore, reprinting a menu on paper is a huge expense for a designer and printing press.
A modern tool for this is an online menu by scanning a QR code.
QR codes for restaurants or cafes can be very convenient for customers and owners of establishments with numerous advantages:
- Contactless menu ordering: With QR codes, customers can scan the code and view the menu on their smartphones without having to receive a paper menu. This is especially useful in the context of the COVID-19 pandemic, when social distancing and reduced contact are important.
- Fast and convenient ordering: Customers can order food and drinks directly through the mobile application, which opens after scanning the QR code. This allows you to avoid waiting for the waiter and get your order faster.
- Increase sales: QR codes can contain links to special promotions or offers that encourage customers to make additional purchases.
- Marketing and data collection: Using QR codes, restaurant owners can track the popularity of certain dishes or drinks, collect customer feedback and provide them with personalized offers.
- Save time and money: Using QR codes can reduce menu printing costs and increase service efficiency.
- Environmental friendliness: Using QR codes helps to reduce the use of paper for printing menus and other materials, which helps to conserve natural resources and reduce waste emissions.
- Flexibility and ease of updating: Menus can be updated and changed quickly and easily without the need to print new versions. This allows restaurants to quickly respond to changes in product supply, seasonal promotions and other factors.
- A place for more information: In addition to the menu, QR codes can contain other useful data, such as restaurant information, hours of operation, address, contact information and social media links.
- Convenience for international visitors: QR codes can be useful for foreign tourists who can scan the code and view menus or other information in their native languages.
- Increased interactivity: QR codes can be used to facilitate interaction with customers, for example by providing access to video presentations of dishes or the ability to reserve tables for future visits.
In general, QR codes can greatly facilitate the ordering and service process in restaurants and cafes, providing convenience and security for both customers and owners of establishments.