In today's world, technology plays a key role in the development of the restaurant business. Electronic menus have become not only a convenience, but also a necessity, especially in a pandemic. They allow customers to familiarize themselves with the assortment and order dishes without contact with paper menus, which contributes to hygiene and safety. Let's take a look at the main technologies used to create electronic menus.
Mobile Apps
Mobile applications for restaurants provide an opportunity not only to view the menu, but also to place orders and pay for them directly from your smartphone. This is convenient for customers, because they can order food on the go or in advance. For restaurants, it's also beneficial, as apps can collect data on customer preferences and analyze user behavior.
Websites
Restaurant websites often include interactive menus that allow users to explore the food and beverages in detail. Interactivity can include photos of dishes, ingredient descriptions, as well as wine recommendations that go with each dish.
QR Codes
QR codes have become popular among restaurateurs as a way to provide access to electronic menus directly from customers' mobile devices. A restaurant can place QR codes on tables or elsewhere in the establishment, and customers can scan them with their smartphone camera to view menus and place orders.
Self-service terminals
Self-service terminals, or digital kiosks, are another technology that allows customers to order meals directly from the restaurant. These terminals can have touch screens with an interactive menu that allows customers to quickly make their choice and pay directly on the spot.
Interactive tables
Some restaurants are introducing interactive tables with built-in touchscreens that allow customers to order directly from the table, watch the news, or even play games while waiting for food.
Artificial Intelligence
Artificial intelligence and machine learning are used to personalize menus. For example, systems can recommend meals based on a customer's previous orders or even weather conditions.
Electronic menus not only simplify the ordering and payment process, but also open up new opportunities for interacting with customers and enhancing their experience. They are an important part of the digital transformation in the restaurant industry.